In a rapidly growing and evolving industry like medtech, how do you find the next breakthrough idea?
In her book Stand Out, Dorie Clark recommends asking yourself the following questions:
- What are others overlooking?
- What are the assumptions underlying your field? Have they been questioned or tested? If so, how long ago–and have circumstances changed in the interim?
- What questions do “newbies” in your field often ask that get shot down or dismissed? Is there a way you could take their questions seriously? What would that look like?
- What’s the conventional wisdom about how to do things “the right way” in your field? What if it were actually the opposite? What would that look like?
- What do most people in your field think would be impossible? Is it really? Or is it just difficult?
- What research project or initiative would–if you successfully undertook it–change how your field operates?
With micro medical components, breakthrough ideas often come with manufacturing challenges, whether it’s using a new material or creating complex geometry. If so, once you’ve found your Big Idea, your next question will be:
- Who can best help bring your breakthrough product to market faster and better?