In a rapidly growing and evolving industry like medtech, how do you find the next breakthrough idea?

In her book Stand Out, Dorie Clark recommends asking yourself the following questions:

  • What are others overlooking?
  • What are the assumptions underlying your field? Have they been questioned or tested? If so, how long ago–and have circumstances changed in the interim?
  • What questions do “newbies” in your field often ask that get shot down or dismissed? Is there a way you could take their questions seriously? What would that look like?
  • What’s the conventional wisdom about how to do things “the right way” in your field? What if it were actually the opposite? What would that look like?
  • What do most people in your field think would be impossible? Is it really? Or is it just difficult?
  • What research project or initiative would–if you successfully undertook it–change how your field operates?


With micro medical components, breakthrough ideas often come with manufacturing challenges, whether it’s using a new material or creating complex geometry. If so, once you’ve found your Big Idea, your next question will be:

  • Who can best help bring your breakthrough product to market faster and better?

With our expertise in problem-solving and pushing boundaries in micromolding, and our own investment in innovation, we hope you consider MTD as your partner.

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